An Innocent-Looking TV Ad With a Hidden Agenda

February 11, 2010
DefeatTheDebt.com

It’s hard to be surprised about anything that is done by Richard Berman, the over-the-top P.R. maven who has attacked the minimum wage, Mothers Against Drunk Driving, and various consumer health campaigns. But Americans who care about transparency and economic fairness should be concerned about the innocent-looking, national advertising blitz that one of Berman's industry-funded front groups is carrying out.

It's unknown how much corporate money is behind the "Defeat the Debt" ad campaign by Berman's Employment Policies Institute (EPI). But the campaign must have very deep pockets because it recently bought a premium-priced, 30-second TV slot during the Super Bowl. The Saints won that game, but there is nothing saintly about Berman's agenda. In fact, CBS's "60 Minutes" reported that Berman takes pride in being nicknamed "Dr. Evil."

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